Sadly, if we sold it for $60, then we would need to stop feeding the birds (and I don't think anyone wants that )
There are a few other things that impact the MSRP, the first being that a $10 CHIP does not seem to be a naturally occurring physical phenomenon. My opinion is that if it was, then we would all be able to easily buy them at that price. For example, the Raspberry Pi Zero, which had a stated price of $5, but virtually no availability. I was told by manufacturing insiders that the Zero was simply a marketing ploy in response to the $9 CHIP. I think NTC won that round, since they shipped a few hundred thousand CHIPs, but now I digress.
And of course there are the additional features that are available on Dreamcatchers, as described above. Lastly, we need to make sure there is margin for our distributors and resellers, otherwise everyone outside of the US ends up paying $25 for shipping--and no guarantee when the item will be received (because it goes through the postal service).
Another thing to keep in mind is that a healthy margin allows us to continue to develop new features, iterations, and products. For example, wouldn't it be nice if there was a new software-defined transceiver on the market--that cost a fraction of the HackRF?