We know exactly what we want to do, but that doesn’t mean there is a near term business in doing that. Above all else, we need to exist. In order to exist, we must sell. We prefer to sell to those that really need our service, but our current price points are far too high for that market. Only increased volume of production and an expansive distribution channel results to lower costs. We have a plan to sell a $30 satellite radio (audio and data), but only production volumes of 100,000 units and up get us to that price point. In the meantime, we focus on any markets that also find the service valuable.
There have been several ideas here about getting UN/Red Cross/Governments/“insert-large-well-funded organization-here” to subsidize all product and service costs. I’ve interacted with these types of organizations for going on three years now. Lots of talk, but never any action.
In lieu of a large subsidy to operate the network and produce the units, we need to focus on customers.
Elon Musk wants to go to Mars–and he is launching telecom satellites to do so. Tactics may not always appear to be inline with a strategy.